Is there activity on the board or does it seem to be a dead space with little to no repins?.Does the topic still fit within your niche or do you write content that will fit on the board?.A group board owner could remove you at any time or delete the board altogether. Not utilizing your personal boards and relying so heavily on group boards, puts you at the mercy of a group board owner. If you are exclusively pinning your content to group boards, we would strongly suggest you dial that back. Group boards should only be one part of your strategy, not all of it. Learn more about how to use keywords on Pinterest Step 3: Assess Group Board Effectiveness To provide an example of keywording an existing board, take your “Morning” board filled with breakfast recipes and title it “Simple Breakfast Recipes” or better yet move all specific pins (pancakes, maybe) to a new board and title it “Easy Pancake Recipes.” The keyword variations are endless. Look at the search bar inside Pinterest using the search prediction terms that pop up. Here’s how I do keyword research for board titles. Pinterest needs your board titles to be very specific or it won’t know how to categorize your pins. If you haven’t ditched your cutesy titles (YUM….anyone?) then it’s time to get a little more savvy with your titles. Learn more about Pinterest analytics and keywording secrets here Now let’s move on to adding new Pinterest board titles.
So use them if you REALLY love things to look super organized, but if not, just ignore them. Pinterest has said in a recent webinar that sections do not hold any relevance to search.
Sections are a useful tool for the average user, not a tool for marketers. It sends a message to Pinterest that it’s no longer an interest to include in their Smart Feed. This is a great tool for those who are average users no longer using the board. For the archive feature, Pinterest will no longer send you information in your Smart Feed regarding this board. Pinterest added a tool for organizing boards and sections. If there are no viral (legacy) pins feel free to convert to a secret board. If it is, it indicates that the board is driving traffic and we don’t want to interrupt that. You want to do this to make sure the board you want to move to secret is not listed. With the need-to-know metrics feature you’ll be able to tell how that pin is doing.ĭo a double check in Pinterest analytics* –> Overview –> Top Boards –> Sort by most “outbound clicks”. Don’t delete! Before moving to secret look through the board to identify viral pins. Starting first with the boards that no longer fit your niche, move these to secret or archive them without losing followers.
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